Friday, December 05, 2008

Was your Art Sale a "Sold Out" Event?

"Tough times call for tough actions," he says. So he started selling ads on his test papers: $10 for a quiz, $20 for a chapter test, $30 for a semester final.

San Diego magazine and The San Diego Union-Tribune featured his plan just before Thanksgiving, and Farber came home from a few days out of town to 75 e-mail requests for ads. So far, he has collected $350. His semester final is sold out.

Sold out. Now those are two words every artist and creative would love to hear. If you've never had the chance to write "SOLD OUT" on a sign and hang it in your booth, maybe it is time to look for new marketing avenues. No excuses and no whining, I've told students time after time. If you have an excuse you're just saying, "I can't" or "I'm not worth it" and if that's the mind-set you're in, as Henry Ford said, "If you think you can or think you can't, you're right."

Jay Lipe, founder of Emerge Marketing, stated in his latest newsletter that most small companies cannot say what benefits they/their products offer customers. When was the last time you said, "My work will....for you/your home/your business." For example, the focus of Votre Vray is all about helping people discover and follow their truth. In doing so, you can be on a path of least resistance in life, reducing stress, depression, increase happiness and productivity, and maybe even lose weight! Seriously.

So, what benefits do you provide? Once you know and communicate that to customers, you just might find your next art show "SOLD OUT."

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